The week from January 7th to January 13th, the search term ‘bitcoin’ reached a peak interest score of 100 as per Google Trends.
A close look at Google Trends in the last three months shows that this interest reached its apex on January 11th.
This was the day after 11 spot bitcoin exchange-traded funds (ETFs) had been approved by the US Securities and Exchange Commission (SEC).
After the buzz created by the ETF approvals, attention is now shifting towards the upcoming reward halving of Bitcoin.
Last year
Data from Google Trends showed that between January 15th and January 21st, 2023, the search term ‘bitcoin’ had gotten a rating of 55 out of 100.
A score of 1 to 100 is assigned by Google’s service for highlighting the search interest for a specific term in a particular time and location.
The score given is relative to the proportion of searches for a term as compared to the total search volume during that time.
A score of 100 indicates peak popularity. Bitcoin’s score had risen to 65 by the end of March last year. During 2023, bitcoin’s search interest remained consistently low.
It reached bottom in the week from October 8th to October 14th when it recorded a score of 35. But, interest began to rise after this, as the last week of October saw it climb to a score of 61.
The rise
In the week starting from December 3rd to December 9th, 2023 Bitcoin reached its peak when it got a score of 70 out of 100.
However, it was not until the second week of January 2024 that the search term managed to reach its zenith and got the perfect score of 100.
According to Google Trends, Bitcoin had managed to get the perfect score of 100 on January 11th, but by January 15th, it had again dropped to 41.
As the interest surrounding bitcoin ETFs has faded, so has the fervor in search interest.
Other details
The leading region for bitcoin searches was El Salvador and was followed by Nigeria, Switzerland, Austria, and Netherlands.
The related queries and topics surrounding bitcoin are mostly focused on ETFs. Some of the search terms include ‘US SEC’ and ‘exchange-traded fund’.
Other prominent topics that have been searched include ‘Bitcoin Dominance’, ‘Tether’, and ‘Solana’. Trending topics related to bitcoin also include ‘bitcoin price’ and ‘BlackRock’.
As far as queries related to bitcoin ETFs are concerned, they include search terms like ‘bitcoin ETFs’, ‘bitcoin ETF approval’, ‘bitcoin ETF approved’, ‘bitcoin ETF news’, and ‘ETF bitcoin’.
The reward halving is the next significant milestone that is approaching, expected to happen in April 2024.
The term ‘bitcoin halving’ has also seen a spike in interest in terms of searches recently. On January 11th, it also reached a peak score of 100, after the ETF approvals.
But, there has been a significant decline in interest since then, especially from Slovenia, Cyprus, Switzerland, the Netherlands, and Austria.
As of January 15th, 2024, a score of 49 was given to the search term ‘bitcoin halving’.